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Amazon's Business Model: A Case Study
Unlocking Innovative Business Practices
Unveiling the Strategies Behind the E-commerce Giant
WEB HBR On Strategy presents a curated collection of case studies and insightful conversations with leading business and management experts. Through this platform, professionals and business enthusiasts can expand their knowledge and discover transformative business approaches.
This particular case study focuses on Amazon, analyzing its remarkable growth trajectory from its humble beginnings to its current status as an e-commerce behemoth. Despite the extensive literature surrounding Amazon's success, Harvard Business School professor Sunil Gupta emphasizes the company's unconventional approach as a key factor.
In February 2021, Amazon reported a substantial increase in its operating profits, rising to $22.899 billion from $2.233 billion in 2015. This financial growth was accompanied by a surge in sales, which climbed from $107 billion to $386 billion over the same five-year period.
Furthermore, Amazon's world-class Customer Relationship Management (CRM) strategy has played a pivotal role in its success. In Q4 2022 alone, the company generated a staggering $149.204 billion in revenue.
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